Google recently announced that additional contextual advertisements will be displayed on YouTube. Google will be providing links to relevant iTunes and Amazon.com products that are related to the videos. For instance, if you hear a catchy soundtrack on the video, you might see a link to purchase it on iTunes. Google has also added text link ads to Google Maps.
Google recently made audio playback available for some Knol articles. For example, if you check out the article on how to treat and prevent skin allergies, you’ll notice a link that says Listen. If you click the link, a small embedded media player appears and you begin to hear the article read out loud.
Google Blog Search has changed its look. The new layout features stories grouped together, much like Google News does. Some other blogs have dubbed it a Techmeme killer. I don’t think I’d go as far as to call it a Techmeme killer, but the new layout definitely makes sense. The Official Google Blog says:
Adapting some of the technology pioneered by Google News, we’re now showing categories on the left side of the website and organizing the blog posts within those categories into clusters, which are groupings of posts about the same story or event. Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives.
New Google Blog Search Layout
As part of Google’s 10th anniversary, last month there was a post on the Official Google Blog about the future of cloud computing. Just a couple of weeks later, Microsoft’s CEO Steve Ballmer made remarks about a new operating system Microsoft is developing that he called Windows Cloud. Ballmer states that the official announcement of the product will be coming within a month.
Back in August, Digital Inspiration reported on AdSense click tracking data coming to Google Analytics. This is great for webmasters with high traffic web sites that make a significant portion of their revenue by displaying AdSense advertisements. Analytics will provide pertinent information such as the number of times AdSense ads were clicked, the revenue per page, the CTR and CPM for individual referrers, and top AdSense referrers.