The Google AdWords Keyword Tool is a great tool to help you identify popular keywords that can help with search engine optimization. However, it really only supplies insight into one component of the equation when it comes to driving traffic to your site: keyword demand. It lacks any information about what sort of supply there is fulfilling that demand. To help fill that void, I’ve developed the Keyword Tool Supercharger.
Fundamentally speaking, organic traffic from search engines comes as a result of two components: demand for certain keywords (people searching for things) and supply of information (webpage providing content that matches those keywords). Of course, it’s not entirely that simple, but at a very high-level that’s how it works. The AdWords Keyword Tool does help to inform you keywords people are looking for, but it says nothing of how many webpages there are providing information on those keywords. That’s where my Keyword Tool Supercharger can help.
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To find the competition data, my tool takes advantage of the Bing API to bring in preliminary numbers for the competition data. It performs exact searches (by default) on each keyword. It will output the number of search results for each keyword according to Bing. It also breaks down monthly searches by average daily search, and then builds a supply/demand ratio based on the daily searches divided by the total number of results for the keyword.
The Bing data is far from perfect, but it at least provides a good first guess. To provide a better estimate, you will notice that the competition data is hyperlinked. Clicking on the hyperlink will then bring in the estimated number of search results for that keyword on Google. This should give a much better figure for the competition data and supply/demand ratio. The lower the ratio, the better the odds you’ll receive some organic traffic if you use those keywords on your page. The additional keyword analysis data is provided in three new columns in the display.
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In addition to the new columns in the display, there are also new fields and buttons on the submission form. Here is a description of each of the new options:
- Desired Daily Volume: The number of daily searches for the keywords. Higher is better.
- Desired Competition: The number of websites containing the keywords. Lower is better.
- Desired Supply/Demand Ratio: The # of competing sites/# of daily searches. Lower is better, a ratio less than 1 is ideal.
- Required words (comma or space separated): Words/phrases you wish to see appear within the results. These need to be separated by commas. You can also prefix a word/phrase with a minus (-) to specify words you do not want to appear in the results.
- Exact search: Whether or not you want the competition data to be based on searches of the exact phrase (the keyword phrases are seached with quotes). By default, this is enabled.
- Filter on SEO Criteria: When you click this, only rows that match the criteria above will be displayed.
- Show All/Update Display: This will display all results (including those that do not match the criteria above).
- Reload Competition Data: This will reset and reload all of the competition data. This may be necessary if you’ve selected a new choice for the Exact search option.
- Get keyword ideas: Loads in the keyword data
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To take advantage of the information provided by the tool, you should seek out keywords that are high in demand and low in supply (those with a low Supply/Demand ratio). You also want to be sure there is sufficient demand to drive traffic to your site. Once you’ve identified keywords that meet this criteria, sprinkle them throughout your site and use them in page titles and headings as well. There are two ways you can use my free keyword tool supercharger.
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