Dealing with Google Analytics Keyword Not Provided

Late last year, Google made a move to encrypt user searches to enhance the security of their users’ data. Although this is great for users, it makes things more difficult for webmasters, because encrypted organic traffic now shows the keyword (not provided) in those instances. Fortunately, there is something you can do to obtain more information from Google Analytics when keywords are not provided.

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Google AdSense Coming to Analytics

Back in August, Digital Inspiration reported on AdSense click tracking data coming to Google Analytics.  This is great for webmasters with high traffic web sites that make a significant portion of their revenue by displaying AdSense advertisements.  Analytics will provide pertinent information such as the number of times AdSense ads were clicked, the revenue per page, the CTR and CPM for individual referrers, and top AdSense referrers.
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