The Brilliance of the Izea Kmart Campaign

Izea recently ran a promotion for Kmart that would offer influential bloggers a $500 Kmart gift card, if they blogged about their experience at the store. In addition to offering the bloggers gift cards, they also gave them an additional $500 gift card to offer as a prize to one of their readers. Whether or not you agree with the ethics of the campaign, you have to admit that it was quite brilliant.

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